Marketing, Media and Technology

In my final year at University I did a module called Marketing, Media and Technology.

For this module I wrote a report on the benefits of a range of technologies such as Blogging, Podcasting, Mobile Marketing and DRTV as well as how they could be used as part of the marketing strategy for Triple Impact Consultancy, the company I crated along with two colleagues for our final year project.

My report suggested that Triple Impact Consultancy use Blogging as their marketing strategy because “It is cheap and easy to set-up, and a useful tool for connecting with customers. It allows the company to keep customers informed and about the progress of their order as well as news of the company and its industry. It is a valuable CRM tool because it builds brand loyalty through engaging in conversation with customers and listening to their views and opinions."